To be the first choice

Our vision is to:

  • Be the first choice in representation, marketing and development for our global suppliers.
  • To grow sales for our retailers through brand’s that are a first choice in value, aesthetic appeal, taste and authenticity.
  • Grow great talent as an employer of choice (first choice that is).
  • Offer New Zealanders an array of brands that are consistently their first choice 
for value, quality and taste.

It stands for:

Passion. Responsiveness. Integrity. Dedication. Enjoyment.

It’s one thing to have great figures and a proven track record for fresh thinking (which we do).

It’s another to do business with people who’s values you like and trust. To be honest, the latter is the single-most influential reason our customers keep coming back.

And we are really proud of that!